The Value of Social Media

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Video still image of located woman Mary with relative.

Our Media and Corporate Communications team recently experienced first-hand the value of using social media to achieve positive policing results.

Around noon on Monday 27 August the Police Media Unit issued a release and a Facebook post about an 80-year-old woman who was reported missing from Halls Head. The woman was impacted by dementia, and the public was asked to keep an eye out as part of a large search.

A short time later, a media officer looked out from the window at Police Headquarters and noticed a woman who matched the description walking briskly past the building. Another team member set off to check on the woman, and discovered she was in fact the missing woman. She agreed to come back to the office, where she was picked up by a grateful relative.

This was a great example of a Facebook post helping identify a vulnerable person. It was also an extraordinary piece of luck that she turned up right under our noses, so far from where she had gone missing.

The WA Police Force has coordinated 33 land searches so far this year looking for people impacted by dementia. We encourage families to talk about dementia and seek advice from their GP and groups like Alzheimer's Australia and Dementia Australia. A number of resources and technologies are available that may reduce the risk of a loved one being lost, or allow for a timely resolution.

Please remember, the more people who share and view our posts, the better chance we have of keeping vulnerable people safe.

Be sure to follow us on these accounts:

WA Police Force Facebook WA Police Force Twitter

Missing Mary

How's this for the value of Facebook? Today we became our own Facebook investigators, when a missing 80-year-old woman from Halls Head was spotted by our Police Media team outside Police HQ. We recognised her from the post we had issued less than an hour earlier! One of our team quickly caught up with her along Hay St and brought her back to HQ until a grateful family member arrived. The WA Police Force has coordinated 33 land searches so far this year looking for people suffering from dementia. We encourage families to talk about dementia and seek advice from their GP and groups like Alzheimer's Australia and Dementia Australia. A number of resources and technologies are available that may reduce the risk of a loved one being lost, or allow for a timely resolution. Please remember, the more people who share and view our posts, the better chance we have of keeping vulnerable people safe.

Posted by Western Australia Police Force on Monday, 27 August 2018